Agricultural business consultancy and analysis

Market research

We can provide specialist market research expertise in rural and veterinary markets through our associated business Christine Ward Agricultural Market Research.

With over 25 years’ experience in qualitative and quantitative research methods amongst a diverse range of target audiences she is ideally placed to provide tailor-made projects for the agricultural industry, food processors, supermarkets, marketing & IT consultants, advertising agencies and NGOs.

Here are some examples of the types of projects recently undertaken:

Feedback from dairy farmers supplying Dairy Crest on a range of parameters and future plans (group discussions and telephone survey)
Comparison of how conventional and organic potato producers viewed the blight challenge in 2007 (in-depth interviews)
Exploration of arable farmers’ views on the relative importance of factors affecting where they buy their inputs and sell their grain (group discussions)
Management and reporting of a survey of agricultural accountants to measure farm profitability and impact of factors such as climate change (postal survey)



Contact details

Christine Ward Agricultural Market Research, 11 Margett Street, Cottenham, Cambridge, CB24 8QY, United Kingdom

 Tel: +44 (0)1954 251813   Fax: +44 (0)1954 252502 Email 


If you would like to contact us, e-mail