We can provide specialist market research expertise in rural
and veterinary markets through our associated business Christine
Ward Agricultural Market Research.
With over 25 years’ experience in qualitative and quantitative
research methods amongst a diverse range of target audiences
she is ideally placed to provide tailor-made projects for
the agricultural industry, food processors, supermarkets,
marketing & IT consultants, advertising agencies and NGOs.
Here are some examples of the types of projects recently
undertaken:
Feedback from dairy farmers supplying Dairy
Crest on a range of parameters and future plans (group discussions
and telephone survey)
Comparison of how conventional and organic
potato producers viewed the blight challenge in 2007 (in-depth
interviews)
Exploration of arable farmers’ views on the
relative importance of factors affecting where they buy
their inputs and sell their grain (group discussions)
Management and reporting of a survey of agricultural
accountants to measure farm profitability and impact of
factors such as climate change (postal survey)